Page 15 - Manchester Mind Annual Report 2021-2022

Annual Review 2020-21
Turnaround ended up being incredibly speedy as some unsold space in their advertising schedule quickly appeared. What was meant to be a four-week long campaign ended up being much longer. The timing was perfect as it landed as we finally came out of lockdown and people were returning to work. The posters also remained in place throughout the summer holidays, and amazingly TfGM put them up again in October
for a few more weeks.
The results by far and away exceeded our expectations, with the posters driving a huge amount of traffic to our website (nearly 18,000 page views to the wellbeing hub from July 2021 to end March 2022). Having a hidden landing page meant we could see that the posters were generating many of those online journeys. But what
was even more reassuring was all the people sharing the wellbeing hub digitally and giving their thoughts and feedback about it with us.
This was really exciting for us and better still that the new Mind brand could be utilised to perfection.
“I wanted to give some positive feedback on a poster I saw in Manchester’s Deansgate Metrolink Station. An 8 item mental health checklist, succinct and powerful gamification of wellbeing. Really appreciated it and I’m certain many others will too.”
15