Page 14 - Manchester Mind Annual Report 2021-2022

Marketing and Communications
...From panic stations to posters for passengers...
In 2019, we were approached by Transport for Greater Manchester (TfGM), the body that coordinate transport services across the region, to become our charity partner.
Their plan was to run events to fundraise for Manchester Mind. Due the pandemic these plans never left the station. In April 2020, we had an online meeting to discuss the opportunity to use unsold advertising space on the tram network at a highly discounted rate.
This all sounded fantastic but as the trams travel across Greater Manchester we needed to refine an appropriate message, which would not cross paths with any other local Mind. So service and fundraising messages were out.
It was panic stations but once this subsided and the decision to move forward was made, a flash of inspiration stopped us in our tracks. During our journey through the pandemic we had been sharing wellbeing information on our website and social media. What if we were
to gather this information in one location to create an online wellbeing hub? Even better what if the messaging of the campaign focused on snappy headlines and a self-care checklist as a way to get people on-board and encourage them to go online? Our posters with links to how to look after your mental health would be up on most of the tram networks!
Annual Review 2021-22
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