Page 9 - Unfair To Care 2024 - Who Cares Wins
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 SECTION 2: EXECUTIVE SUMMARY
 PUBLIC SUPPORT FOR FAIR PAY
YouGov polling for Unfair To Care reveals:- 95% believe social care workers
are important to society
87% say shortage of care workers is an important issue for society
70% believe social care workers should be paid the same as their equivalents in the NHS
POLITICAL SUPPORT FOR FAIR PAY
YouGov polling for Unfair To Care reveals:- 92% of MPs say social care pressures are
an important issue for their constituents
77% of MPs say the current rate of pay for social care workers is unfair
75% of MPs and 89% of MSPs say there should be no difference in pay with NHS equivalents
   53% of adults in England would have a more favourable view of political parties that address the issue of low pay.
8 in 10 MPs agree that the next government must act to improve pay, and terms and conditions for social care workers.
 THERE IS A 2.6 MILLION–STRONG ‘SOCIAL CARE VOTE’ FOR THE 2024 GENERAL ELECTION
The ‘social care vote’ could make the key difference in around 100 marginal seats in England with majorities of less than 10% and be a critical factor in determining the outcome of the imminent general election.
 FAIR PAY IS AN ELECTION WINNER
 THE CALL FOR GOVERNMENT ACTION
THREE STAGE JOURNEY TO FAIR PAY:
   STAGE 1 IMMEDIATE ACTION:
An immediate uplift to pay, funded by government, so frontline
care and supporter workers receive at least the midpoint of
the hourly ‘basic pay’ level of NHS Band 3 staff in 2024/25.
STAGE 2 WITHIN 12 MONTHS FOLLOWING THE
GENERAL ELECTION:
Delivery of a new social care sector- specific minimum pay deal for the care workforce agreed on and funded nationally, working towards ‘Total Pay’ parity with NHS equivalent staff.
STAGE 3
WITHIN THE LIFETIME OF THE NEXT PARLIAMENT:
A new national social care workplace plan developed through a government-led care partnership forum, with technical and leadership support from Skills for Care.
   OUR MESSAGE IS CLEAR:
WHO
CARES
WINS
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