CONTENTS 1. WELCOME 4 2. EXECUTIVE SUMMARY 8 3. INTRODUCTION 10 4. THE RESEARCH 18 5. THE RESULTS – 2023/24 22 6. THE SEVEN DEADLY SINS 28 7. THE SOCIAL CARE TRIPLE WIN 52 8. MOBILISING THE SOCIAL CARE VOTE 57 9. THE CALL FOR GOVERNMENT ACTION 66 33